Collaboration takes strides in attracting millennials to on-site gambling.
LAS VEGAS, Sept. 20, 2016 – NYX Gaming Group (NYX), a market leading content and technology supplier to casinos, lotteries and sports betting gaming operators across the globe, has announced a partnership with GeoComply Solutions, Inc, to marry NYX’s full-service Digital Gaming System (DGS) with GeoComply’s pINpoint™ hyper-accurate geolocation and anti-fraud tools. The partnership creates a turnkey solution for regulated operators looking to meet the growing needs of digital gamers who can now use their personal mobile devices to play while at home or on-property. Mobile gambling is growing at double digits and is expected to reach 40% of the total online gambling market by 20181.
“Since becoming the market leading supplier of iGaming platforms in New Jersey, NYX aims to extend that position into the world of regulated on-property mobile gaming,” said Kevin Vonasek, NYX’s Chief Product Officer Americas. “The security and acute sensitivity provided by GeoComply’s system is unmatched. With this partnership NYX can now deliver mobile slots, table games, poker, bingo or scratch cards to brick & mortar casinos, allowing our partners to reach their younger in-venue players – or millennials, who we already know represent the lion’s share of the digital gaming market.”
GeoComply’s pINpoint™ solution combines the power of Bluetooth iBeacon location tools with GeoComply’s robust geolocation solutions to restrict gaming to specific zones inside a property within a few meters of accuracy. Designed specifically for the gaming industry’s unique regulatory requirements, pINpoint offers the same real-time anti-spoofing and fraud benefits as Geocomply’s mobile and desktop solutions. pINpoint’s advance detection and monitoring system can even anticipate movements to alert players before leaving permitted areas, making for a seamless and uninterrupted game play experience.
“Building on a growing relationship, we’re excited to be working with NYX to expand our on-property solution,” commented Anna Sainsbury, GeoComply’s CEO. “Together we can allow players to bring their own device and remain as safe as when they play on the machines and tables on the floor.”
NYX will demo the technology at their Booth #4023 at G2E Las Vegas September 27 – 30.
About NYX Gaming Group Limited
NYX Gaming Group Limited is a leading digital gaming provider headquartered in Las Vegas, USA with a staff of more than 1,000 employees based in over a dozen countries across Europe, North America, Asia, and Australia. The Company provides one of the world’s largest portfolios of leading content and technology to some of the foremost gaming operators, lotteries and casinos across the globe. NYX also has one of the broadest distribution bases in the industry with over 200 unique customers and the widest portfolio of content available from their own global studios and broad partner network. The diversified game catalogue delivers content across web and mobile formats, focusing on Bingo, Casino, Lottery and Sportsbook verticals.
NYX Gaming Group was honored in one of the most competitive categories with the 2016 Best Platform Supplier award at the iGaming North America Awards (iGNA) – a testament to NYX’s commitment to innovation and product development. NYX’s Open Gaming System (OGS™) was also recently named 2016 Platform of the Year in acknowledgement of its position as the industry’s market-leading gaming offering, which allows licensees to leverage the best-of-breed multi-vendor casino content from around the world.
About GeoComply Solutions
GeoComply is a global leader in geolocation technology. Since launching in 2011, GeoComply has quickly become the iGaming industry’s trusted solution for reliable, accurate and precise geolocation services. GeoComply’s patented and proprietary geolocation solution is unparalleled in its level of accuracy and integrity, as well as in its depth of security and ease of implementation. GeoComply’s solutions have been utilized on over 250 million devices and performing more than 50 million verification checks a month.
GeoComply’s proprietary and highly adaptive technology has successfully met and exceeded all challenges put forth by North American regulators with record-high verification rates. Increasingly, GeoComply has been expanding its offering beyond its primary focus of geolocation compliance into areas such as payment and fraud analytics, and streaming media solutions.
1 source: Global Online Gambling & Betting Market 2014