About James Clark, GM Media & Entertainment
Leading GeoComply’s Media and Entertainment division, James helps organizations use location to secure their services, reduce fraud, and protect their users. He has been involved with the ever-evolving challenge of secure media delivery throughout his career in the digital entertainment sector. James combines a technical understanding of security technologies with extensive experience working closely with businesses to fight piracy and fraud.
James Clark took the stage at IBC, a leading global content and technology event, to discuss how advanced geolocation is shaping the future of security, media rights protection and revenue growth in streaming.
The next generation of content protection is not just about securing content rights – it’s about unlocking new revenue opportunities while protecting your platform and delighting your users. Being able to determine the accurate location of a viewer, even if they try to spoof their location, opens the door for a range of possibilities, including more personalized content, optimized ad spend and the prevention of nefarious activities like account takeovers, payment fraud and piracy.
Watch James Clark’s full discussion to learn how modern geolocation-based solutions are securing and enhancing revenue growth for media streaming companies:
- Tackling revenue leaks from the $44.6 billion VPN market and beyond: VPNs are downloaded in the billions, and only scratch the surface of location anonymizers. Robust geolocation, device and behavioural signals ensure you know exactly where they are and what their intent is, so you can protect valuable content.
- Upholding content distribution rights and delivering hyperpersonalized experiences: Knowing precisely where your users are provides confidence in regional content distribution and allows media streaming companies to capture untapped revenue, whether it’s from tailored content or personalized advertisements.
- Protecting end users and revenue streams: Learn how geolocation, device and behavioural signals can help crack down on account takeovers, password sharing and more with high precision and accuracy.
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About IBC
IBC is the world’s most inspiring content and technology event. It draws together the global media, entertainment and technology industry for a compelling live experience that enables every attendee to gain critical insights, share expertise and unlock business opportunities. Created ‘by the industry, for the industry’ – a principle established on its founding in 1967 that carries through to today – IBC has continued to evolve with each new trend and technology over its 58-year history. Attracting representatives from 24 countries in its first year, IBC now welcomes exhibitors, speakers and visitors from more than 170 nations.
