ITV Tackles Streaming Piracy with GeoGuard Skip to content

ITV Tackles Streaming Piracy with GeoGuard

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Case Study: ITV Tackles Streaming Piracy with GeoGuard

Back in 2018, ITV, a leading media and entertainment company, wanted to secure the UK rights to the Rugby World Cup tournaments. To do that, ITV had to deploy a VPN blocking solution. The company turned to its CDN provider, Akamai, and GeoGuard for help.

“GeoGuard has delivered a great return on investment for us. Deploying a VPN blocker like GeoGuard is a no-brainer – why wouldn’t you block unauthorized viewers from using your streaming service?”

– Thomas Thomas, Director of OnDemand & BritBox Service Operations, ITV


Download the case study to learn how ITV:

  • Pioneered with Akamai and GeoGuard to stop geo-piracy.
  • Potentially blocked up to 1M pirate viewers in the historic England v. Denmark Euro 2020 match.
  • Ensures advertising messages are being seen by the right people – critical for ITV’s ad-funded business.


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