Betr, a Daily Fantasy Sports (DFS) and online sports betting OSB operator, is growing fast—and so are the compliance challenges that come with multi-state expansion. Managing redundant KYC vendors, navigating shifting licensing requirements, and maintaining a frictionless player experience wasn’t servicing their growth ambitions.
With GeoComply’s IDComply, Betr found a better path: a single integration that delivers industry-leading 95% KYC pass rates, streamlines onboarding, and eliminates the need for vendor orchestration.
Purpose-built for iGaming, IDComply helps operators like Betr onboard legitimate users faster while meeting strict and evolving KYC and AML requirements across jurisdictions.
The challenge: KYC pitfalls Betr was determined to avoid
As Betr scaled into new markets, the team wanted to avoid common KYC pitfalls that slow down operators, drive up costs, and frustrate players. Drawing on prior experience, Betr knew what didn’t work—and what to build differently from day one.
- Vendor sprawl: Relying on multiple KYC providers for redundancy introduces high costs and integration complexity.
- Licensing risks: Some vendors struggle to obtain licenses across all jurisdictions, causing operational delays.
- Fragmented user experience: Orchestrating multiple vendors can create inconsistent and frustrating onboarding flows.
- Cost optimization: Paying for overlapping checks across multiple vendors inflates costs without improving pass rates.
“I had to be the one thinking about daisy chains, redundancies, and signing 3–4 vendors just to give customers a shot at playing. It takes a lot of time. It’s complex to build. It’s very expensive because you end up paying multiple vendors.
– Alex Ursa, Head of Product, Betr
(Daisy chaining refers to linking multiple KYC vendors together in a fallback sequence to maximize verification success.)
Even worse, some KYC providers couldn’t keep pace with regulatory requirements.
“You’d be surprised how many vendors—you find out after 10 states—they’re not gonna get a license for the 11th. So now what? Do I change vendors? Or do I just give the user a worse experience?
Betr needed a simpler, more scalable approach—without compromising compliance or player onboarding.
The solution: one endpoint, 95% pass rates, and full coverage
IDComply gave Betr a single endpoint to manage all identity flows, eliminating the need for multiple vendors or manual workarounds. With one integration, Betr gained:
- Classic KYC checks
- Selfie and document upload workflows
- Automated fallback logic
- Proven licensing coverage across U.S. and international markets
IDComply also allows Betr to configure different verification workflows based on the product, jurisdiction, or player profile—ensuring the right level of friction is applied where needed.
“ What impresses me the most is KYC pass rates” said Ursa. I don’t think there are many vendors out there that could say, ‘we’re giving you one endpoint where you could get 95% KYC pass rates.
Unlike other solutions that require daisy-chaining multiple tools together, IDComply combines identity checks into a single, seamless experience—reducing development time and ensuring consistent onboarding.
“ That kind of workflow—classic KYC plus selfie and document upload—can take years to build and integrate properly. GeoComply just delivers it.
By minimizing steps and friction for legitimate players, Betr improves onboarding speed and reduces drop-off—while still stopping bad actors before they enter the system.
The results: simpler operations, stronger compliance, better UX
Since integrating IDComply, Betr has unlocked significant operational and business benefits:
95% KYC pass rate via one unified integration Streamlined onboarding across all supported states Reduced fraud risk by combining KYC and geolocation signals Increased confidence in state-by-state regulatory compliance
All while meeting strict KYC and AML obligations in every regulated market they serve.
Why GeoComply
“ With GeoComply working across the U.S. and internationally, and their excellent relationships with regulators, I don’t need to worry about licensing anymore. But more importantly, I know they’re watching the fraud landscape as closely as we are.
GeoComply isn’t just a compliance vendor for Betr—it’s a strategic partner in defending against sophisticated fraud while enabling secure growth.
With geolocation insights tracing back to market inception and processing more than 2 billion checks per month, GeoComply brings a unique data vantage point that powers real-time threat detection and prevention. This deep insight allows Betr to combat advanced tactics like spoofing, location masking, and stolen identity abuse—well before they impact the business.
Importantly, GeoComply’s technology is designed not just to meet regulatory requirements, but to go beyond them—safeguarding operators against threats that can undermine onboarding, compliance, and player trust.
Together, Betr and GeoComply are building a scalable, data-driven approach to compliance—one that detects threats early, protects platform integrity, and supports long-term growth.
Ready to simplify your KYC strategy?
IDComply offers a flexible, fully integrated KYC solution for the gaming industry—designed to boost pass rates, reduce costs, and support long-term growth.
