States without legal sports betting fumbled their Super Bowl opportunity Skip to content

States without legal sports betting fumbled their Super Bowl opportunity

Read time:
2 minutes

As the Kansas City Chiefs celebrated their thrilling Super Bowl win, GeoComply released fresh data showcasing how the Big Game impacted the growth of betting and bettors in states that have successfully legalized and regulated the industry.

GeoComply’s insights shed light on an undeniable trend: the appetite for legal online sports betting is strong and growing. Despite the clear consumer demand, several states remain on the sidelines, locked in legislative debates over the future of sports betting within their borders. This hesitancy has resulted in a notable missed opportunity, especially during one of the most bet-on events in American sports—the Super Bowl.

Our latest data presents a compelling case for the states currently deliberating the legalization of sports betting. In Alabama, Georgia, Minnesota, Mississippi, and Missouri—states at the forefront of this debate—the Super Bowl numbers speak volumes. Consumers are eager for the security and regulatory protections that come with legalized online betting. Yet, as these states waver, they not only forego potential tax revenue but also deny their residents the protections that come with a regulated betting environment.

Questions about the data below? Contact


GeoComply’s data does not purport to be definitive or represent the entire US market but is intended to provide general insights into relevant market dynamics. The data provided is based on GeoComply’s geolocation transactions for its sportsbook customers in authorized states. Geolocation checks are recorded at various stages of a user engaging with a legal sportsbook including, registering an account, logging in and placing a bet.
Related Posts

Harnessing advanced geolocation to ensure compliance for cashless & digital wallets

Regulated iGaming turns 2 in Ontario, leading growth and cybersecurity innovation

Enhancing Financial Security: Advanced Geolocation for Comprehensive Sanctions Compliance