October 20, 2021 (Vancouver, Canada) – GeoComply Solutions Inc. today announced that its KYC solution for the iGaming industry, IDComply, has been fully licensed in New Jersey, and launched in the state with Amelco and PlayUp. In addition to age and identity verification via IDComply, GeoComply will be providing Amelco with geolocation compliance for the PlayUp online sports betting platform. IDComply’s license in New Jersey validates the product has met some of the most stringent requirements in the U.S. for KYC solutions.
IDComply provides operators with an all-in-one solution that handles KYC and digital identity verification while delivering the highest possible levels of player-acceptance in a compliant, fast and low-friction model.
The New Jersey Department of Gaming Enforcement (DGE) not only requires data verification for KYC but also a secondary form of authentication, either knowledge-based authentication (KBA) or digital identity authentication, in order to validate an account. IDComply supports both of these secondary forms of authentication, providing a great user experience and ensuring that all genuine players are able to quickly and easily onboard.
“As a technology-first company we wanted to ensure our regulatory approval in New Jersey included the latest offerings from our tech partners and leveraging GeoComply’s IDComply product was central to that process,” says Dr. Laila Mintas, CEO of PlayUp. “With some of the most stringent requirements and rigorous testing of any state, achieving this milestone in New Jersey has positioned PlayUp for continued success as we expand into additional U.S. states. GeoComply’s proven KYC and geolocation compliance solutions along with their experience and expertise has really made a huge impact in being able to quickly scale our business.”
As a trusted supplier to the iGaming industry, GeoComply developed IDComply in response to customer requests for an integrated solution that covers more of their compliance requirements beyond geolocation. By integrating age and identity verification along with GeoComply’s award-winning geolocation compliance, iGaming companies are able to streamline their operations and manage both their geolocation and KYC compliance from the same back-office and API.
“KYC and geolocation compliance are two cornerstones of the iGaming industry and we are very happy to have been able to help operators like PlayUp get their own products licensed,” says Lindsay Slader, Managing Director of Gaming at GeoComply. “The DGE really sets the standard for compliance in the U.S. so getting IDComply licensed in New Jersey is a real achievement for our company. We see stringent compliance controls as critical to the integrity and success of the industry.”
About GeoComply Solutions Inc.
GeoComply provides fraud prevention and cybersecurity solutions that detect location fraud and help verify a user’s true digital identity. Our award-winning products are based on the technologies developed for the highly regulated and complex U.S. online gaming and sports betting market. Beyond iGaming, GeoComply provides geolocation fraud detection solutions for streaming video broadcasters and the online banking, payments and cryptocurrency industries, building an impressive list of global customers including Amazon Prime Video, BBC, Akamai, Sightline, DraftKings, FanDuel and MGM.
The company’s software is installed on over 400 million devices worldwide and analyzes over 3 billion transactions a year, placing GeoComply in a unique position to identify and counter both current and newly emerging fraud threats.
Proven and refined over 10 years of development, GeoComply’s solutions incorporate location, device and identity intelligence along with advanced machine learning to detect and flag fraudulent activity. By integrating GeoComply’s solutions into their processes and risk engines, organizations are able to identify fraud earlier in a user’s engagement, better establish their true digital identity and empower digital trust.
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PlayUp is a next generation entertainment and technology group that enriches the lives of people through entertaining, rewarding and responsible online betting. The company develops innovative betting technologies in-house to power brands and deliver world-class user experiences. PlayUp’s energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.
PlayUp unifies the world’s favourite online betting products including Fixed Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), Esports and Daily Fantasy Sports (DFS) where it host Australia’s largest and indeed some of the globe’s largest prize pools in competitive peer-to-peer online betting.
The company holds online betting licenses in multiple jurisdictions and currently operates in Australia, New Zealand, India and in the U.S.
With a technical reputation established in the banking sector developing software solutions for pricing, trading and execution platforms, Amelco is now a leading provider of sports betting platforms for global tier 1 operators.