October 24, 2021 (Vancouver, BC): The first look at data for Connecticut’s online sports betting and casino market shows not only a strong start, but also evidence that there is a definite appetite for legal, regulated betting options in the region, particularly from New York.
With New York’s roll out of sports betting likely coming in Q1 2022, New York bettors must still seek out other options for safe, regulated play. Up until this month, the closest option was to head to New Jersey, but that’s now changed with the full launch of Connecticut.
Since the initial soft launch, there have been over 1.2 million transactions, most of which have taken place after the state’s full launch on October 19. With a population of just over 3.5 million, Connecticut has quickly ranked itself as 9th in terms of overall online sports betting and casino traffic, already having surpassed Colorado with a larger population of 5.7 million.
“We’ve learned from the New Jersey experience that New Yorkers are clearly motivated to travel locally to bet on sites where proper consumer protections have been put in place that safeguard the integrity of their wager,” stated Chad Kornett, VP Global Government Relations of GeoComply. “Connecticut looks to be quickly following a similar pattern: Easily accessed from the New York City area, GeoComply’s data shows 38% of Connecticut’s wagering activity has originated from the southwestern corner of the state along the I-95 corridor.” Heavy volumes have been concentrated in Stamford and Bridgeport, and other highway entry points stretching north along the New York border have also been hotspots.
Figure above: This density map demonstrates the concentration of online casino and sports betting activity in Connecticut. The larger and darker a shaded area is, the more density it contains.
While the demand for regulated online gaming options is clearly drawing people to Connecticut this month, it will be interesting to see how these trends shift once New York rolls out its regulated sports betting market in the coming months.
About GeoComply Solutions Inc.
Founded in 2011, GeoComply provides fraud prevention and cybersecurity solutions that detect location fraud and help verify a user’s true digital identity. Our award-winning products are based on the technologies developed for the highly regulated and complex U.S. online gaming and sports betting market. Beyond iGaming, GeoComply provides geolocation fraud detection solutions for streaming video broadcasters and the online banking, payments and cryptocurrency industries, building an impressive list of global customers including Amazon Prime Video, BBC, Akamai, Sightline, DraftKings, FanDuel and MGM.
The company’s software is installed on over 400 million devices worldwide and analyzes over 3 billion transactions a year, placing GeoComply in a unique position to identify and counter both current and newly emerging fraud threats.
Proven and refined over 10 years of development, GeoComply’s solutions incorporate location, device and identity intelligence along with advanced machine learning to detect and flag fraudulent activity. By integrating GeoComply’s solutions into their processes and risk engines, organizations are able to identify fraud earlier in a user’s engagement, better establish their true digital identity and empower digital trust.
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