December 2, 2020, Vancouver, BC: GeoGuard announced today that TV3 Group, the leading media group in the Baltics has selected GeoGuard DB, its award-winning and “Hollywood Studio Approved” VPN and proxy detection solution to protect the premium content delivered via TV3 Group’s next generation television Go3 from geo-piracy. Go3, which serves Lithuania, Estonia and Latvia, will use GeoGuard’s proven solution to remain compliant with studio and sports rightsholders’ content protection obligations.
“Stopping VPN and proxy-based piracy is essential to safeguarding the premium content we deliver to our subscribers and in ensuring we remain compliant with our rightsholders’ contractual requirements,” says Jan Wykrytowicz, Pay TV Baltics CEO of the TV3 Group. “The company’s support during onboarding helped us to seamlessly integrate GeoGuard DB with our services to quickly gain the highest level of protection against VPN and proxy-based geolocation fraud and geo-piracy.”
Geo-piracy and geolocation fraud remains a huge problem in the streaming video industry. A recent study shows that nearly one-third of web users use VPNs, and 45% of these primarily use a VPN to access geographically restricted or better entertainment content.
“TV3 Group places a very high priority in protecting their licensed content from geo-piracy, ensuring the value of that content is upheld for rightsholders,” says Alastair Campbell, Commercial and Product Marketing Manager at GeoGuard. “Geo-piracy protection plays an essential part of the territorially-based business model that content creators, whether that’s film, TV or live sports, rely on to remain economically viable. We’re delighted to assist TV3 Group in meeting their requirements and stopping geo-piracy.”
GeoGuard offers broadcasters a range of convenient usage options from direct API integrations to content delivery network (CDN) level with support from Akamai, AWS CloudFront and other leading partners. GeoGuard DB is rated as 97.5% effective in detecting and blocking VPNs by Kingsmead Security.
GeoGuard focuses on the security and protection of digital content. As the independently rated market leader and Hollywood Studio Approved solution for protection against VPNs and DNS proxies, we help the streaming video ecosystem stop geo-piracy and ensure that media rightsholders are receiving the full value for their content. GeoGuard is also applying its technology to the cryptocurrency, payments processing and other FinTech-related industries, to provide anti-fraud, verification and geolocation compliance tools and capabilities to this exploding market. For more information, visit: geocomply.com.
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About TV3 Group
TV3 Group, the leading media group in the Baltics, is a portfolio company of Bite Group and Providence Equity Partners, a global premium asset management company. TV3 Group owns and operates the leading commercial free-to-air channels in all three Baltic countries, the largest DTH and OTT platforms, premium film and sport channels, as well as a portfolio of leading commercial radio channels.
TV3 Group’s brand portfolio:
Leading general and thematic TV channels: TV3, TV6, 3+, TV3 Life, TV3 Mini, TV8;
Go3, the next generation television in the Baltics;
Home 3, one of the leading Pay TV service providers in the Baltics;
TV3 Sport and TV3 Film – leading premium sport and film channels in the Baltics;
Radio stations: Star FM, Radio Volna and Power Hit Radio;
The largest AVOD video portal: TV3 Play;
News and entertainment portals: Skaties.lv, Uudised.ee, Buduaar.ee and TV3.lt
For more information, visit tv3group.eu.