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MultiChoice Group Blocks Content Pirates and Lowers Infrastructure Costs With GeoGuard VPN and Proxy Detection

multichoice press release
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4 minutes

August 12, 2021 (Vancouver, BC) – GeoComply Solutions Inc. today announced that MultiChoice Group, Africa’s leading entertainment company, has deployed its GeoGuard VPN and proxy detection solution to combat content piracy. With GeoGuard integrated on its streaming platform, MultiChoice is now blocking tens of thousands of pirate viewers each month while nearly eliminating the creation of suspicious user accounts. This dramatic reduction in piracy has freed up infrastructure capacity and cut their CDN costs.

GeoGuard is protecting MultiChoice’s DStv App, which streams live and catch-up content in countries across sub-Saharan Africa. MultiChoice went live with GeoGuard in February 2021 through the Amazon Marketplace, using the ‘turn on and go’ capability provided through GeoGuard’s integration with Amazon CloudFront.

“As for all OTT broadcasters, geo-piracy is a major concern, and it was a real coup when we deployed GeoGuard and quickly achieved a great return on investment,” said Greg van Wyngaard, Senior Engineer at MultiChoice’s Connected Video division. “We have been impressed by GeoGuard – it works seamlessly in the background to safeguard our content for legitimate users, ensures territorial exclusivity and helps us comply with our content distribution obligations with rights owners. From an OTT broadcaster perspective, the cost savings and efficiency it’s providing in our streaming infrastructure is a huge bonus.”

“While many OTT operators know that pirates weigh down their infrastructure – and cost them money to boot – it is hard to calculate the full impact until the pirates are blocked,” said James Clark, Director of Global Sales, GeoComply. “With GeoGuard, MultiChoice has cut geo-piracy and account sharing dramatically and realized impressive savings on their infrastructure costs. Plus, it can now support more than double the number of concurrent users for live-streamed events, resulting in a better quality of experience for its paying subscribers.”

MultiChoice chose GeoGuard for its ability to better protect its revenues and business models without impacting legitimate users. With trust in GeoGuard’s data, it can focus on supporting legitimate subscribers. Other factors in its decision were GeoGuard’s regular database updates, to reduce both false negatives and false positives, and its support for SmartDNS, a technology designed to circumvent geo-restricted services.

GeoGuard is independently rated by Kingsmead Security as 99.6% effective in detecting VPNs and DNS proxies and is updated more often than any other solution on the market to ensure the lowest false positives and the highest accuracy rates in the industry. GeoGuard protects over 10 billion streaming requests and over 300 million unique streaming users per month as the Hollywood Studio-approved gold standard.

About GeoComply Solutions Inc.

Founded in 2011, GeoComply provides fraud prevention and cybersecurity solutions that detect location fraud and help verify a user’s true digital identity. Our award-winning products are based on the technologies developed for the highly regulated and complex U.S. online gaming and sports betting market. Beyond iGaming, GeoComply provides geolocation fraud detection solutions for streaming video broadcasters and the online banking, payments and cryptocurrency industries, building an impressive list of global customers including Amazon Prime Video, BBC, Sightline, DraftKings, FanDuel and MGM.

The company’s software is installed on over 400 million devices worldwide and analyzes over 3 billion transactions a year, placing GeoComply in a unique position to identify and counter both current and newly emerging fraud threats.

Proven and refined over 10 years of development, GeoComply’s solutions incorporate location, device and identity intelligence along with advanced machine learning to detect and flag fraudulent activity. By integrating GeoComply’s solutions into their processes and risk engines, organizations are able to identify fraud earlier in a user’s engagement, better establish their true digital identity and empower digital trust.

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About MultiChoice Group

MultiChoice Group is Africa’s leading entertainment company offering Direct to Home (DTH), Digital Terrestrial Television (DTT) and online video entertainment services. In 2021, MultiChoice reached a highly engaged base of 20.9m subscribers with its entertainment platforms – DStv, GOtv, Showmax and DStv streaming. Its 30+ year track record underlines a commitment to provide audiences with the best local, international and sports content.

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