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Probability PLC Selects GeoComply

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Probability PLC selects GeoComply to develop its next generation geofencing tools for Mobile

9 JULY 2012 (LONDON, UK) – Probability, the London Stock Exchange listed specialist mobile gambling provider and operator, continues its strategy for putting compliance and social responsibility first, with its commitment to leverage GeoComply’s market-leading technology for the secure geolocation of mobile gambling customers. Initial devices to be covered include all Android handsets, as well as Apple’s iPhones and iPads.

“Players expect to be able to wager on their games of choice on their device of choice”, says Anna Sainsbury, CEO of GeoComply. “However, conventional geolocation technologies often make it very hard for operators to know with confidence where their players are coming from. In the case of regulated markets, we provide that assurance for them”.

Charles Cohen, CEO of Probability commented, “As a company that puts compliance at the heart of what we do, we are very happy to be working with GeoComply as they understand not only the regulatory and social responsibility standards we adhere to, but also the absolute priority of giving the player a seamless customer experience and where all the “hard yards” required for the geolocation are done in the background.”

Probability Games, who were founded in 2004, recently passed the 1 millionth customer mark and take over 13 million bets via mobile per month.

Nevada-based GeoComply offer geolocation solutions across all digital devices and have been field-tested by independent accredited test laboratory, BMM.


For more information contact:

Probability plc
Charles Cohen, Chief Executive Officer
Tel: +44 (0) 207 290 0640

GeoComply Ltd
Anna Sainsbury, Chief Executive Officer

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